My CV

Overview

I am an experienced web content strategist with a demonstrated history of working in education and nonprofit industries. I have advanced skills in content management systems, writing/editing, project management, marketing, and event planning. I hold an M.Ed. from Vanderbilt University and a B.A. from Indiana University. 
 


Advanced Proficiency

  • Website development and quality review
  • Content strategy (including social media monitoring, SEO, and web governance)
  • User experience evaluation
  • Project management: including timeline, budget, scope, and communication management
  • Team management and leadership
  • Computer software and web tool and applications
  • Content management systems (including Wordpress, Drupal, Cascade’s Hannon Hill, OmniUpdate,
  • Terminal 4, etc.)
 

Education

  • Master’s of Education, Higher Education Administration, Vanderbilt University ‘09
  • Bachelor of Arts, English and Political Science, Indiana University ‘08
 

Work Experience

Content Strategist + Owner, Shorewood Studio, Chicago, IL, 2015 — Present

Shorewood Studio is a content strategy firm. We help clients create and organize the written and visual information they put out into the universe. 

The type of work we've done recently includes,

  • Website set-up (Squarespace and Wordpress)
  • Blog writing/posting
  • Microsite creation
  • Website editing and formatting
  • Content migration 
  • Image selection and optimization
  • Search engine optimization

Our recent clients include The Obama Foundation, One Million Degrees, ThinkCERCA, mStoner, Inc., Talk Toomey Speech, and Paws Fur Purrpuss

 

Project Manager & Quality Assurance Manager, mStoner, Inc., Chicago, IL, 2012 — 2015

  • Develop and update website strategy and creative assets for 20-30 clients per year; assist these clients with implementation and launch.
  • Consult on web strategies; specifically consult on user experience, usability testing design, and accessible content strategies .
  • Conduct project quality reviews.
  • Manage project communications, timelines, scopes, and budgets.
  • Lead usability testing: write and deploy testing protocols both remotely and in person; analyze website testing results and present actionable next steps.
 

College Counselor, Saint John’s School, Houston, TX, 2011 — 2012

  • Advise cohort of sophomores, juniors, and seniors through the college application and financial aid
  • process.
  • Manage and maintain college counseling website and data software.
  • Plan and implement college counseling programming.
  • Meet with alumni to provide transition support and/or to collect success stories.
 

Undergraduate Admissions Counselor, Vanderbilt University, Nashville, TN, 2008 — 2011

  • Communicate and advise prospective students and parents on the college admissions and financial aid
  • process.
  • Operate in a reader/recruiter model, traveling to an assigned geographic territory and evaluating
  • corresponding admission applications.
  • Execute on- and off-campus events for prospective students, families, and college counselors.

 


Volunteer History